Press Presentation Señorita LEMONIEZ Spring Summer 2022

Press Presentation

Señorita LEMONIEZ Spring Summer 2022

Señorita Lemoniez is the fashion brand for girls and teens founded by Soledad Romero, mother of two beautiful señoritas, and Fernando Lemoniez, the Spanish renowned fashion designer. More about the brand

Señorita LEMONIEZ Spring Summer 2022 collection is dedicated to the city of Madrid, with all its “alegría de vivir”, diversity and modernity. The garments in this collection have an urban air, perfect for strolling through the lively streets and squares of Madrid.

Floral prints take center stage in the collection: daisies, poppies and tulips in bold colors cover dresses with flowing silhouettes, blouses with bows and flared skirts. Neutral colored organic cotton and linen fabrics are used here to create simple but stylish dresses, tops and skirts while pink and beige tulles are the choices for the most formal occasions.

Super wide-leg tailored trousers combined with elegant summer coats or with  Sahariennes add the most daring touch to the collection. For the rainy Spring evenings, we have created a reversible light raincoat that can be found in two combinations: white-floral print and black-metal linen.

The video of the collection was filmed in the center of Madrid by Claret Castell and the People Studios team in June 2021.

Video Campaign

Look Book Spring Summer 2022


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